Inspiration: Goldiblox, encouraging a new generation of female engineers

GoldieBlox mission

Here’s some inspiration for your “Judge Me” submission, due March 7th. The theme of the show is prejudice & we challenge you to choose a form of discrimination you personally experience and address the bias.

Some people may see a young girl playing dress up in a pink costume and assume she is a “girly” girl and not interested in STEM (science, technology, engineering, math) subjects. I put “girly” in quotes, because …what the hell does that mean anyways? Supposedly a “girly” girl who is into princesses, the color pink, and cups of tea would never be into monster trucks, the color blue, and nerdy construction toys.

Goldiblox is changing the way people perceive female engineers. A young girl can like princesses AND enjoy engineering. The two interests are not mutually exclusive.

Here is GoldiBlox’s company mission:

At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8.  Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.

In full disclosure, I do not 100% agree with GoldiBlox’s approach to create gender specific toys. I believe in creating gender-inclusive tools (like littleBits, the company I work for) that break barriers down between genders and encourage both genders to play together. I think the more gender-specific toys exist, the more the barrier between sexes is emphasized. However, I absolutely love their mission of getting more girls building and engaging with problem-solving activities.

What do you guys think?
Is GoldiBlox tackling an important prejudice?


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