Violating Velveeta on Fast Company

Check out Feed Me project, Violating Velveeta, featured on Fast Company today. Congrats to designers JP + Josef!

Senior writer Mark Wilson writes,

Violating Velveeta, by designers and Josef Abboud for New York’s recent Feed Me exhibit by Grouphug, reimagines a box of Velveeta Shells & Cheese as a brutally honest product—one that more closely resembles what actually goes into a box of Velveeta. Rather than a cheese packet, the kit comes with a collection of various powders loaded into blister packs. In theory (this is an art project, not a working prototype), you mix the powders through a complicated set of instructions (I like to imagine bunsen burners and centrifuges) to cook yourself a fully processed meal, without a touch of the standard convenience.

Read the full article here: If Velveeta Packaging Were More Honest, It Would Look Like This.
Screen Shot 2015-05-13 at 8.37.12 AM


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